Get Your Marketing Plan for MSP Off the Ground
Relying solely on a traditional marketing plan for MSP is a dangerous thing in this ever-changing digital world. Almost everybody moves to the cloud so knocking on your customers' door isn't really a strategy anymore.
Gaining your target market's trust can be a tricky goal, which is why it's crucial to be more thorough when offering your products or services to them.
What you need is a comprehensive marketing strategy that allows you to take advantage of multiple marketing channels available and lets you engage constantly with leads.
Let's take a closer look at some of the core steps you need to take in order to come up with a solid marketing plan for MSP that works.
Get to know your customer base
Before building a good marketing plan for MSP, it's imperative to understand your specific business model. You can do this by taking note of these tips:
- Add value to your price - With a lot of competitors surrounding the market, you need to learn how to stay competitive as you provide added value to your customers. Giving them options allows them to be in control of the buying process, which increases your chance of a done deal.
- Create awareness and desire - Having a relevant and authoritative voice makes you more recognizable, which boosts your chance to convert more leads. Continue offering upgrades or new add-ons as you release them.
Get to know your customer base
The next crucial step is to identify and understand who your audience is. To help you with just that, here are some factors you might want to take note of:
- The industry or vertical your target customer operates in
- Your target market's company size
- Your target customers' pain points
- Where can you usually find your target customers
- Your target market's buying cycle
Remember not to overthink this type of marketing assessment. Instead of conjuring your "ideal" customer in your mind, what you can do is to analyze your existing customer base and get ideas from the current pain points that you already solve best.
Fill your MSP website with relevant content
Having a well-designed website is not enough if you're after a competitive marketing plan for MSP. To boost user experience and make the most of your web development team's efforts, you need to fill your site with relevant content that efficiently guides your prospects through the buyer's journey.
Essentially, your website should feature what you do and which services or products you offer at a high level. It should include how-to articles, informative blog posts, and other technical content. These types of content effectively attract audiences and potential partners for continuous business growth.
Your site should also include sections that make it easy for your audience to reach out to you. These areas should include a working email address and phone number.
The use of clickable buttons is important as well. This can be highly useful for customers who want to request pricing information or book a consultation schedule. The more you make it easier for your prospects to engage with you, the more you're increasing the chances of converting them to paying customers.
Figure out how to promote your services
There are several marketing channels you can use to effectively reach out to your audience. This includes:
- Social media
- Digital ads
- Billboards
- Print advertising
Although some of these channels may seem old-school, it would be surprising to know that not everyone spends all day with their computer or phone. The goal here is to determine where your prospects spend their time the most and utilizing all channels that make it possible to get to them.
Track, analyze, and measure
There are aspects of a marketing plan for MSP that call for a bit of intuition and some informed guessing. But to be able to succeed with your strategies, you'll need to utilize available data by tracking, analyzing, and measuring them. This allows you to make better decisions about which techniques you should continue to use and which ones to forego.
Final Thoughts
Consider which strategies perform best, such as which one generates the greatest engagement over a specific period within the campaign.
Keep in mind that there is no one-size-fits-all solution when it comes to MSP marketing. What worked today might not work tomorrow. This is why you need to keep on experimenting with new ideas and implementing strategies that work best for your company.
Growing your customer base can be hard work, especially if you don't have a reliable marketing plan for MSP in place. Taking note and considering the tips mentioned above could be what you need to make your prospects come flocking to your doors.
If you need help with a reliable tool to empower your marketing strategy, ITarian can help. We are trusted by over a million users as we continue to provide the best solutions for MSPs.