A Guide on MSP Marketing
Website up, services on, sales ready. The last thing missing is whether your potential customers know how to find you. If you're unsure yourself, then you may need to get into the real MSP marketing definition.
What is MSP Marketing?
MSP marketing by definition is the process of building interest in your brand and services. This is until there's contact established between you and your prospective customer.
There are two key reasons why MSPs implement a solid marketing strategy:
1. Because most of their potential clients don't know who they are
2. Because potential clients are not really aware of what value they offer
Put simply, the MSP marketing definition is all about executing a set of tactics that can bring your business beyond the startup stage.
Important MSP Marketing Terms to Familiarize
Here are some of the most common MSP marketing phrases you should know if you want to learn more about the MSP marketing definition:
- Call to Action - also known as CTA. It aims to encourage an immediate response from a potential customer through actionable messages, such as “call now”, “download now”, “find out more”, and “learn more”
- Landing Page - a web page designed for a specific marketing campaign, it aims to convert visitors into customers.
- Leads - can be an individual or an organization that has the potential to use your services
- Lead Generation - the process of identifying, nurturing, and converting a lead into a paying customer
- MSP Email Marketing - a marketing process that makes use of email to cascade marketing messages, including advertisements, sales solicitations, and other business requests
- MSP Inbound Marketing - a digital marketing process, which involves developing valuable and informative content. It also includes promoting the content across several online platforms to acquire new leads
- MSP Outbound Marketing - involves the use of traditional marketing methods, such as cold calling and TV commercials. This strategy targets the audience even if you're not sure they are qualified leads
Strategies in MSP Marketing with Definition
Here are some of the most utilized MSP marketing techniques you may want to take into consideration:
Website optimization
Ensuring that your website receives top-of-funnel traffic and that it clearly communicates the services and value your MSP offers.
Paid ads
Marketing strategies that take advantage of various digital channels to promote your brand. This includes Google, Facebook, LinkedIn, and YouTube ads.
Search engine optimization (SEO)
Aims to put you in front of the right audiences by increasing your ranking on Google. This involves the utilization of relevant keywords and quality content.
Email marketing
Used for nurture and engagement campaigns. Email marketing typically starts with creating quality email lists from sources, such as website registration forms. After which you can provide value to your subscribers and build relationships until they're ready to buy.
Video marketing
Not everybody has the patience and time to read through various forms of marketing materials. This is why it's always a great idea to include video in your marketing plan where you can showcase some of your tips, testimonials, and news.
Tips for Crafting a Solid MSP Marketing Strategy
Here are some MSP marketing best practices you need to try if you're looking to build a well-defined MSP marketing strategy:
Identify what sets you apart
Organizations—no matter what size—take advantage of the services offered by managed service providers for the following reasons:
- Outsourced email or help desk duties
- Network, cloud, and cybersecurity management
- Consulting services
Given these different areas, you may need to specialize in various skills to be able to offer your customers diverse solutions and establish a competitive edge.
Establish your brand
Having a strong company brand is essential for you to thrive and be a go-to managed service provider. Keep in mind that your customers are buying your promise. That's why you need to offer an exceptional service experience powered by a dedicated team who can manage your customers' concerns as required.
Set up a digital marketing initiative
After you get to know your brand well, you must implement a digital marketing strategy that successfully reaches your target audience. Do this by setting up a marketing budget and delegating specific and essential marketing roles.
Create awareness and demand
Your marketing plan should also involve processes that advertise your company's value. You can achieve this by using all available social media platforms, which allow you to initiate contact with your target audience.
Final Thoughts
The power of word-of-mouth still offers a great way for managed service providers to get new leads. But in this increasingly digital world, this old-school strategy is not enough to push your MSP beyond the limit. If you want to keep growing your MSP and making your brand known, you need to carry out a reliable marketing strategy.
ITarian provides IT solutions that empower your marketing plans. Browse through our website or contact us to learn more about our services.
