Topic: How Can MSPs Handle Pandemic Crisis?
It’s safe to assume that no one was prepared for the crisis, which is this pandemic. Businesses have shifted to remote work, while others just had to close down for good. Even after a year since this started, the end is still out of sight.
As the owner of a managed IT business, you need to re-strategize to storm through this crisis. In this article, we will give you some tips that you can apply in your plan. One of which is by using valuable tools like RMM MSP software.
Before the pandemic, it’s already difficult for managed IT professionals to meet prospective clients and showcase their services. But now, it’s even harder to pitch services to the next person.
Considering those, you need to opt for a new approach in terms of communicating with your customers. Avoid pushy marketing and sales pitches and try to be more heartfelt.
The use of social media has increased due to the lockdown. If you haven't already established a presence there, now is the right time to do so.
Many MSPs have gained new clients by sharing expertise and promoting themselves as IT specialists on social media platforms such as LinkedIn or Facebook.
Join MSP peer groups to offer your knowledge, as your potential clients may seek help there. Join local business groups to exchange the most up-to-date information, tips, and content. If you're open and willing to help, you'll meet new people fast.
It’s also a good idea to put up advertisements on social media. It is advisable to work with someone who has experience in managing ads rather than doing it yourself, as this will save you time and money.
Offer Assistance Instead of SellingThese are difficult and challenging times, and the majority of people are worried, with some even panicked. It's not the best moment to make a blind pitch to a prospect or try to upsell your existing customers with new services.
Demonstrate that you want to assist them in solving their difficulties, and that you will provide expertise to help them stay afloat. After all, you have the tools needed like the RMM MSP software. Keep in mind that you don't have to volunteer for free – you can just realign your sales message.
Be ReachableSee to it that you have an active presence across all the channels where your customers are. For anyone seeking professional IT guidance, your overall message should be clear: that you are easy to contact and always available.
Your posts, whether it's written, video, or audio, must be current and relevant. Keep it focused and professional, and give advice based on your clients' needs. Sharing real-life instances of how you've solved your clients' difficulties is a smart approach. Those with similar experiences will be encouraged to contact you to learn more about your services.
Keep It SimpleKeep your messaging short and straightforward when posting content or giving advice. Don't include too much technical details when not needed.
Upgrade Your BundleThe pandemic will be over one day and the business landscape will change completely. As businesses are now working on a hybrid mode, there is a higher demand for remote work solutions.
You need to add different software like VPNS, RMM MSP software, and video conferencing programs. You also need to provide hardware such as laptops, webcams, microphones, and other devices. In addition, carrying out a security audit is a good idea for your remote workforce.
Remember that your clients and prospects have unique pain areas and require various solutions, so you shouldn't try to sell everyone the same set of services.
Education is a Great Way to Reach a New AudienceAs we touched on earlier, social media is a useful tool especially these days. People are connecting through those channels, seeking assistance and helping one another. Utilize your social media channels to assist your audience. Create a series of instructive articles or videos on how to transfer workloads during a pandemic, or present a webinar.
Final ThoughtsAfter this pandemic, you'll be introduced to a new business environment in which only the most efficient and focused businesses will survive. But while we’re still here, you need to go through the difficult and demanding process. Maintain communication with your colleagues, provide the finest service possible to your clients, and participate in social media. You must be proactive in your hunt for organizations that require your assistance and advice, as well as fresh ideas that will benefit them.
Remote monitoring and management or RMM MSP software is an application used by managed services providers to monitor endpoint devices, desktop workstations, and other client assets remotely. These technologies provide a closer look into connected endpoints, monitor various operations, and keep track of the network's overall performance.
Contact ITarian to get exceptional tools for remote monitoring and management!